Ngokuthuthuka okusheshayo komnotho kanye nokuthuthukiswa okuqhubekayo kokuqwashisa ngemikhiqizo yabathengi, uphawu aluselona igama lomsebenzisi embonini yokuhlela ukukhangisa.Sekuyizwi elivame ukukhulunywa yizo zonke izigaba zokuphila.Kodwa uyini umkhiqizo nokuthi ungawakha kanjani umkhiqizo, amabhizinisi amaningi wezibani awakwazi ukuthola indlela.Isithunzi, ukuqashelwa, ukuhlangana kanye nokwethembeka kuthathwa njengezimpahla ezinhlanu zomkhiqizo, ezimele inqubo yomkhiqizo kusukela ekuqaleni futhi kancane kancane iqina.Umholi wemakethe wemboni yomnyango we-Liwei ukholelwa ukuthi amabhizinisi amalambu angazuza umkhiqizo kulezi zici eziyisithupha ezilandelayo.

Okokuqala, yenza imikhiqizo emihle

Imikhiqizo iyisisekelo sokwakhiwa komkhiqizo.Uma amabhizinisi amalambu engenawo amalambu amahle okuhlinzeka ngemakethe, ukwakhiwa komkhiqizo akunakwenzeka.Ngaphezu kokuqinisekiswa kwekhwalithi eyisisekelo, imikhiqizo emihle nayo inezidingo eziphezulu zesithombe, igama, umqondo womkhiqizo, ukupakishwa komkhiqizo kanye nokuvezwa komkhiqizo.Imikhiqizo iyisici esibalulekile sokuheha ukunaka nokuthengwa kwabathengi.

Okwesibili, thola ukuma okunembile

Ukuma kuyisihluthulelo sokwakha umkhiqizo.Ngaphandle kokumiswa kwebhrendi okunembile, isithombe somkhiqizo singafiphaliswa kuphela futhi ukuthuthukiswa komkhiqizo kudidekile.Ngakho-ke, ezinkampanini zezibani ezidala imikhiqizo, kufanele zibeke ngokucacile nangokunembile imikhiqizo yazo.Ukubeka esikhundleni kudinga ukusebenzisa isu lokuhlukanisa, elingahlukaniswa ngokucacile kwezinye izinhlobo.Ngesikhathi esifanayo, ukuma kufanele kuhlanganiswe nezimfanelo zomkhiqizo.

Okwesithathu, sungula isithombe

Isithombe siyisisekelo sokwakhiwa komkhiqizo.Indlela evamile yokwakha isithombe somkhiqizo webhizinisi ukungenisa i-VI noma isistimu ye-CI.Uma kungekho uhlelo oluphelele lwe-VI noma lwe-CI, ukwakhiwa komkhiqizo wamabhizinisi wezibani akunakwenzeka;Uma amabhizinisi amalambu efuna ukwakha umkhiqizo, kufanele ashiye umbono oyingqayizivele futhi ohlukile emehlweni abathengi, njengemfashini, ubuhle, ingcebo nokunye;Ukwakhiwa kwesithombe somkhiqizo kufanele kungene phakathi kwesethi yokucabanga futhi kuhlole inani lomkhiqizo ngokuya ngesidingo semakethe kanye nesayikholoji yabathengi, ukuze kuhlatshwe umxhwele abathengi ngesithombe esihle somkhiqizo .

Okwesine, qinisa ukuphatha

Ukuphatha akusona nje isiqinisekiso sokwakhiwa komkhiqizo, kodwa futhi ukuncintisana okuyinhloko kwamabhizinisi ukudala imikhiqizo.Ukuphatha kungamandla amakhulu futhi aphambili ekukhuleni kwamabhizinisi.Akulona nje ikhono eliyisisekelo lokusekela inzuzo yesikhathi eside yokuncintisana yamabhizinisi, kodwa futhi nekhono lesu lokwenza amabhizinisi ahluke futhi alethe inzuzo yokuncintisana emabhizinisini, ukuze akhuthaze ukuthuthuka okusheshayo kwamabhizinisi.Ngaphandle kokuncintisana okuyisisekelo, umkhiqizo awunawo umphefumulo;Kuphela ngokusekelwa kokuncintisana okuyinhloko lapho umkhiqizo ungachuma unomphela.

Okwesihlanu, thuthukisa iziteshi

Imikhiqizo kufanele isatshalaliswe endaweni yokuthengisa ngamashaneli ahlukahlukene okuthengisa ngaphambi kokuba ifinyelele kubathengi ekugcineni.Ngaphandle kwesiteshi somsindo, umkhiqizo awukwazi ukuzuzwa.Ngakho-ke, isiteshi sesibaluleke kakhulu ekukhuleni komkhiqizo.

Okwesithupha, ukuxhumana okusezingeni eliphezulu

Ukuxhumana kwebhrendi kudinga ukuhleleka, kufane futhi kuqhubeke.Kuyinqubo ehamba kancane futhi eqongelelayo.Uma ulangazelela impumelelo, kunzima ukwakha uphawu;Ukuxhumana kwesayensi kuphela okunganikeza amaphiko omkhiqizo ukuthi asuke.

Ezinkampanini zamalambu ezilungiselela ukwakha imikhiqizo, kufanele kube namasu ahlukene okuxhumana ezigabeni ezahlukene.

1. Esigabeni sokuqalisa umkhiqizo, umsebenzi oyinhloko ukuthuthukisa ukuqwashisa ngomkhiqizo futhi utshele abathengi ukuthi “ngingubani mina?Yiziphi izinzuzo enginazo?"kulesi sigaba, isikhalazo esisebenzayo - i-Global Brand Network - isetshenziselwa ukusungula ukuhlukaniswa komkhiqizo;

2. Ngesikhathi sokukhula komkhiqizo, umsebenzi oyinhloko ukuthuthukisa ithonya lomkhiqizo, ikakhulukazi isithunzi, utshele izethameli ukuthi "yini engiyithandayo?"futhi uzuze ukuqashelwa ngokomzwelo kanye nokuthandwa ngabathengi ngezidingo zokubona;

3. Ngesikhathi sokuvuthwa komkhiqizo, umsebenzi oyinhloko ukuhlanganisa ithonya lomkhiqizo futhi ube ummeleli wemboni yezibani, futhi utshele izethameli "imuphi umqondo wamasiko uphawu olumele".