Hamwe niterambere ryihuse ryubukungu no gukomeza kuzamura imenyekanisha ryabaguzi, ikirango ntikiri ijambo ryumwuga mubikorwa byo gutegura kwamamaza.Byahindutse ijambo rikunze kuvugwa ningeri zose.Ariko ikirango nikihe nuburyo bwo kubaka ikirango, ibigo byinshi byamatara ntibishobora kubona inzira.Icyubahiro, kumenyekana, kwishyira hamwe nubudahemuka bifatwa nkumutungo wa gatanu wikirango, ugereranya inzira yikimenyetso kuva cyera kandi ugakomeza gukomera.Umuyobozi w’isoko ry’inganda za Liwei yizera ko inganda zamatara zishobora kugera ku bicuruzwa bivuye mu bintu bitandatu bikurikira.

Ubwa mbere, kora ibicuruzwa byiza

Ibicuruzwa nibyo shingiro ryo kubaka ibicuruzwa.Niba ibigo byamatara bidafite amatara meza yo gutanga isoko, kubaka ibicuruzwa ntibishoboka.Usibye ubwishingizi bwibanze bwibanze, ibicuruzwa byiza nabyo bifite ibisabwa byinshi mumashusho, izina, igitekerezo cyibicuruzwa, gupakira ibicuruzwa no kwerekana ibicuruzwa.Ibicuruzwa nibintu byingenzi bikurura abakiriya no kugura.

Icya kabiri, shakisha aho uhagaze

Umwanya ni urufunguzo rwo kubaka ibirango.Hatariho ikirango nyacyo gihagaze, ishusho yikimenyetso irashobora gusa kuba mubi kandi iterambere ryikimenyetso rirajijisha.Kubwibyo, kubucuruzi bwamatara akora ibirango, bagomba kwerekana neza kandi neza ibirango byabo.Umwanya ukeneye gufata ingamba zo gutandukanya, zishobora gutandukanywa neza nibindi bicuruzwa.Igihe kimwe, imyanya igomba guhuzwa nibicuruzwa biranga.

Icya gatatu, shiraho ishusho

Ishusho niyo shingiro ryo kubaka ibirango.Inzira isanzwe yo kubaka ikirango cyumushinga ni ugutumiza sisitemu ya VI cyangwa CI.Niba nta sisitemu ya VI cyangwa CI itunganye, kubaka ikirango cyinganda zamatara ntibishoboka;Niba ibigo byamatara bifuza gukora ikirango, bigomba gusiga ibintu bidasanzwe kandi byihariye mumaso yabaguzi, nkimyambarire, ubwiza, ubutunzi nibindi;Kwubaka amashusho yerekana ibicuruzwa bigomba guca mubitekerezo hanyuma ugashakisha agaciro k'ikirango ukurikije isoko ku isoko hamwe na psychologiya y'abaguzi, kugirango ushimishe abaguzi bafite ishusho nziza.

Icya kane, komeza ubuyobozi

Ubuyobozi ntabwo ari garanti yo kubaka ibicuruzwa gusa, ahubwo nubushobozi bwibanze bwo guhangana ninganda zo gukora ibicuruzwa.Ubuyobozi nimbaraga zikomeye kandi zingenzi mu kuzamura imishinga.Ntabwo ari ubushobozi bwibanze bwo gushyigikira inyungu zigihe kirekire zo guhatanira imishinga, ahubwo nubushobozi bufatika bwo gukora imishinga idasanzwe no kuzana inyungu zipiganwa mubigo, kugirango biteze imbere iterambere ryihuse ryibigo.Hatariho ihiganwa ryibanze, ikirango kibura ubugingo;Gusa hamwe ninkunga yo guhiganwa kwibanze irashobora kuranga iterambere ibihe byose.

Icya gatanu, kunoza imiyoboro

Ibicuruzwa bigomba gukwirakwizwa kuri terefone igurishwa binyuze mu nzira zitandukanye zo kugurisha mbere yuko bigera ku baguzi.Hatariho umuyoboro wijwi, ikirango ntigishobora kugerwaho.Kubwibyo, umuyoboro wabaye ingenzi cyane mukuzamura ikirango.

Icya gatandatu, itumanaho ryiza

Itumanaho ryamamaza rigomba kuba rifite gahunda, risanzwe kandi rihoraho.Ninzira gahoro gahoro.Niba uhangayikishijwe no gutsinda, biragoye kubaka ikirango;Gusa itumanaho rya siyanse rishobora gutanga amababa yikimenyetso.

Ku mishinga yamatara yitegura gukora ibirango, hagomba kubaho ingamba zitandukanye zo gutumanaho mubyiciro bitandukanye.

1. Mu cyiciro cyo gutangiza ikirango, umurimo nyamukuru ni ukuzamura imyumvire no kubwira abakiriya "Ndi nde?Ni izihe nyungu mfite? ”muriki cyiciro, ubujurire bukora - Global Brand Network - ikoreshwa mugushiraho ibice;

2. Mugihe cyo gukura kwikirango, umurimo wingenzi nukuzamura imiterere yibirango, cyane cyane izina, kubwira abateranye "nishimiye iki?"kandi utsindire amarangamutima no gukundwa nabaguzi bafite ibyifuzo byo gushishoza;

3. Mugihe cyo gukura kwikirango, umurimo wingenzi ni ugushimangira uruhare rwikirango no kuba uhagarariye inganda zamatara, no kubwira abari aho "igitekerezo cyumuco ikirango kigereranya".