Chifukwa chakukula mwachangu kwachuma komanso kupititsa patsogolo chidziwitso cha ogula, mtundu sunakhalenso waukatswiri pantchito yokonzekera zotsatsa.Akhala mawu olankhulidwa kawirikawiri ndi anthu amitundu yonse.Koma mtundu ndi chiyani komanso momwe angapangire chizindikirocho, mabizinesi ambiri a nyali sangapeze njira.Kudziwika, kuzindikira, kuyanjana ndi kukhulupirika kumawonedwa ngati zinthu zisanu zamtundu, zomwe zimayimira ndondomeko ya chizindikirocho kuyambira pachiyambi ndikulimbitsa pang'onopang'ono.Mtsogoleri wamsika wa Liwei door industry amakhulupirira kuti mabizinesi anyale amatha kupeza mtundu kuchokera pazinthu zisanu ndi chimodzi zotsatirazi.

Choyamba, pangani zinthu zabwino

Zogulitsa ndizo maziko a zomangamanga.Ngati mabizinesi a nyale alibe nyali zabwino zoperekera msika, kupanga mtundu sikutheka.Kuphatikiza pa chitsimikizo choyambirira chamtundu, zinthu zabwino zimakhalanso ndi zofunika kwambiri pazithunzi, dzina, lingaliro lazinthu, kuyika kwazinthu ndikuwonetsa zinthu.Zogulitsa ndizomwe zimakopa chidwi cha ogula ndikugula.

Chachiwiri, pezani malo olondola

Positioning ndiye chinsinsi pakupanga chizindikiro.Popanda kuyika chizindikiro cholondola, chithunzi chamtunduwo chikhoza kusokonezedwa komanso kusokonezeka kwa mtunduwo.Chifukwa chake, kwa mabizinesi anyale omwe amapanga ma brand, amayenera kuyika zolemba zawo momveka bwino komanso molondola.Kuyika kuyenera kutengera njira yosiyanitsira, yomwe imatha kusiyanitsa bwino ndi mitundu ina.Panthawi imodzimodziyo, kuikapo kuyenera kuphatikizidwa ndi zizindikiro za mankhwala.

Chachitatu, pangani chithunzi

Chithunzi ndiye maziko a zomangamanga.Njira yokhazikika yopangira chithunzi chamakampani ndikulowetsa VI kapena CI system.Ngati palibe dongosolo langwiro la VI kapena CI, kupanga mtundu wamakampani a nyali sikutheka;Ngati mabizinesi anyali akufuna kupanga chizindikiro, ayenera kusiya mawonekedwe apadera komanso apadera pamaso pa ogula, monga mafashoni, kukongola, chuma ndi zina zotero;Kupanga zithunzi zamtundu kuyenera kudutsa m'malingaliro ndikuyang'ana mtengo wamtunduwo molingana ndi kufunikira kwa msika komanso malingaliro a ogula, kuti asangalatse ogula ndi chithunzi chabwino chamtundu.

Chachinayi, limbitsa kasamalidwe

Kuwongolera sikungotsimikizira kumangidwa kwa mtundu, komanso kupikisana kwakukulu kwa mabizinesi kuti apange mitundu.Kuwongolera ndiye mphamvu yamphamvu kwambiri komanso yayikulu pakukulitsa mabizinesi.Sikuti ndi luso lokhalo lothandizira kupikisana kwanthawi yayitali kwa mabizinesi, komanso luso lopanga mabizinesi kukhala apadera ndikubweretsa mwayi wampikisano kwa mabizinesi, kuti alimbikitse chitukuko chofulumira cha mabizinesi.Popanda kupikisana kwakukulu, mtundu ulibe mzimu;Pokhapokha ndi chithandizo cha mpikisano wapakati pomwe chizindikirocho chikhoza kukhala bwino mpaka kalekale.

Chachisanu, konzani mayendedwe

Zogulitsa ziyenera kugawidwa kumalo ogulitsa kudzera munjira zosiyanasiyana zogulitsira zisanathe kufikira ogula.Popanda njira yomveka, chizindikirocho sichingakwaniritsidwe.Chifukwa chake, njirayo yakhala yofunika kwambiri pakukula kwa mtunduwo.

Chachisanu ndi chimodzi, kulankhulana kwapamwamba

Kulankhulana kwamtundu kuyenera kukhala kokhazikika, kokhazikika komanso kopitilira.Ndi njira yapang'onopang'ono komanso yowunjikana.Ngati mukufunitsitsa kuchita bwino, n'zovuta kupanga chizindikiro;Kulankhulana kwasayansi kokha kungapereke mapiko a mtunduwo kuti anyamuke.

Kwa mabizinesi a nyale omwe akukonzekera kupanga mitundu, payenera kukhala njira zosiyanasiyana zoyankhulirana pamagawo osiyanasiyana.

1. Poyambira mtundu, ntchito yayikulu ndikuwongolera kuzindikira kwamtundu ndikuuza ogula kuti "ndine ndani?Kodi ndili ndi ubwino wanji?”mu siteji iyi, kukopa ntchito - Global Brand Network - imagwiritsidwa ntchito kukhazikitsa magawo amtundu;

2. Pa nthawi ya kukula kwa chizindikiro, ntchito yaikulu ndiyo kupititsa patsogolo chikoka cha mtundu, makamaka mbiri, auzeni omvera kuti "ndimakonda chiyani?"ndikupambana kuzindikira ndi zokonda za ogula ndi zofuna zamaganizo;

3. Pa nthawi ya kukula kwa chizindikiro, ntchito yaikulu ndikugwirizanitsa chikoka cha chizindikirocho ndikukhala woimira mafakitale a nyali, ndikuwuza omvera kuti "chimene chikhalidwe chimaimira chizindikiro".