Nrog rau txoj kev loj hlob sai ntawm kev lag luam thiab kev txhim kho txuas ntxiv ntawm cov neeg siv khoom paub txog cov khoom lag luam, cov khoom lag luam tsis yog cov lus tshaj lij hauv kev lag luam kev lag luam.Nws tau dhau los ua ib lo lus feem ntau hais los ntawm txhua qhov chaw ntawm lub neej.Tab sis dab tsi yog lub hom thiab yuav ua li cas los tsim lub hom, feem ntau cov lag luam teeb pom kev tsis tuaj yeem.Lub koob npe nrov, kev lees paub, kev koom tes thiab kev ncaj ncees yog suav tias yog tsib lub cuab tam ntawm lub hom, uas sawv cev rau cov txheej txheem ntawm lub hom phiaj los ntawm kos thiab maj mam ntxiv dag zog.Tus thawj coj ua lag luam ntawm Liwei qhov rooj kev lag luam ntseeg hais tias cov lag luam teeb tuaj yeem ua tiav cov khoom lag luam los ntawm rau qhov nram qab no.

Ua ntej, ua cov khoom zoo

Cov khoom yog lub hauv paus ntawm lub tuam txhab hom.Yog tias cov lag luam teeb tsis muaj teeb pom kev zoo los muab kev lag luam, kev tsim khoom lag luam yog tsis yooj yim sua.Ntxiv nrog rau qhov kev lees paub zoo, cov khoom lag luam zoo kuj tseem muaj cov kev xav tau siab hauv cov duab, lub npe, lub tswv yim ntawm cov khoom, cov khoom ntim thiab cov khoom tso tawm.Cov khoom lag luam yog qhov tseem ceeb ntawm kev nyiam cov neeg siv khoom nyiam thiab yuav khoom.

Qhov thib ob, nrhiav qhov tseeb

Positioning yog tus yuam sij rau kev tsim khoom lag luam.Yog tsis muaj qhov tseeb ntawm lub hom phiaj, cov duab hom tuaj yeem tsuas yog qhov muag plooj thiab kev txhim kho ntawm lub hom phiaj tsis meej pem.Yog li ntawd, rau cov lag luam teeb uas tsim cov hom lag luam, lawv yuav tsum kom meej meej thiab raug muab tso rau lawv tus kheej hom.Txoj hauj lwm yuav tsum tau txais cov tswv yim sib txawv, uas tuaj yeem paub meej qhov txawv ntawm lwm hom.Nyob rau tib lub sijhawm, qhov chaw yuav tsum tau ua ke nrog cov khoom tsim khoom.

Thib peb, tsim ib daim duab

Duab yog lub hauv paus ntawm lub tuam txhab hom.Txoj hauv kev niaj hnub los tsim cov lag luam hom duab yog import VI lossis CI system.Yog tias tsis muaj qhov zoo tshaj plaws VI lossis CI qhov system, kev tsim kho ntawm lub lag luam teeb yog tsis yooj yim sua;Yog tias cov tuam txhab teeb pom kev lag luam xav tsim cov khoom lag luam, lawv yuav tsum tawm ntawm qhov kev xav tshwj xeeb thiab txawv ntawm cov neeg siv khoom, xws li zam, elegance, kev nplua nuj thiab lwm yam;Lub tuam txhab cov duab yuav tsum tau tawg los ntawm kev xav thiab tshawb nrhiav tus nqi ntawm cov khoom lag luam raws li kev xav tau ntawm kev ua lag luam thiab kev xav ntawm cov neeg siv khoom, thiaj li ua rau cov neeg siv khoom zoo siab nrog lub npe zoo.

Plaub, ntxiv dag zog rau kev tswj hwm

Kev tswj hwm tsis yog tsuas yog kev lav phib xaub ntawm hom kev tsim kho, tab sis kuj tseem muaj kev sib tw tseem ceeb ntawm cov lag luam los tsim cov hom.Kev tswj hwm yog qhov muaj zog tshaj plaws thiab lub luag haujlwm tseem ceeb hauv kev loj hlob ntawm kev lag luam.Nws tsis yog tsuas yog lub peev xwm los txhawb kev sib tw mus sij hawm ntev ntawm kev lag luam, tab sis kuj muaj peev xwm ua kom cov lag luam tshwj xeeb thiab coj kev sib tw kom zoo dua rau cov lag luam, txhawm rau txhawb kev loj hlob sai ntawm cov lag luam.Yog tsis muaj kev sib tw tseem ceeb, lub hom phiaj tsis muaj tus ntsuj plig;Tsuas yog nrog kev txhawb nqa ntawm kev sib tw tseem ceeb tuaj yeem ua lub hom phiaj vam meej mus ib txhis.

Thib tsib, txhim kho cov channel

Cov khoom yuav tsum raug xa mus rau qhov chaw muag khoom los ntawm ntau qhov chaw muag khoom ua ntej lawv tuaj yeem ncav cuag cov neeg siv khoom.Yog tsis muaj lub suab channel, lub hom tsis tuaj yeem ua tiav.Yog li ntawd, cov channel tau dhau los ua qhov tseem ceeb hauv kev loj hlob ntawm cov khoom lag luam.

Thib rau, kev sib txuas lus zoo

Kev sib txuas lus hom lag luam yuav tsum ua kom zoo, tsim qauv thiab txuas mus ntxiv.Nws yog gradual thiab accumulating txheej txheem.Yog tias koj txhawj xeeb txog kev ua tiav, nws nyuaj rau kev tsim lub hom phiaj;Tsuas yog kev sib txuas lus scientific tuaj yeem muab lub hom phiaj tis kom tshem tawm.

Rau cov lag luam teeb uas npaj los tsim cov hom, yuav tsum muaj kev sib txuas lus sib txawv ntawm cov theem sib txawv.

1. Nyob rau theem pib ua lag luam, lub luag haujlwm tseem ceeb yog txhawm rau txhim kho kev paub txog lub npe thiab qhia rau cov neeg siv khoom "Kuv yog leej twg?Kuv muaj qhov zoo li cas?”nyob rau theem no, qhov kev thov rov ua haujlwm - Ntiaj teb no Brand Network - yog siv los tsim kom muaj hom lag luam segmentation;

2. Thaum lub sij hawm kev loj hlob ntawm cov khoom lag luam, lub luag haujlwm tseem ceeb yog txhawm rau txhim kho cov khoom lag luam, tshwj xeeb tshaj yog lub koob npe nrov, qhia cov neeg tuaj saib "Kuv qhuas dab tsi?"thiab yeej qhov kev xav paub thiab nyiam ntawm cov neeg siv khoom nrog kev xav tau;

3. Thaum lub sij hawm kev loj hlob ntawm cov khoom lag luam, lub luag haujlwm tseem ceeb yog txhawm rau txhim kho lub hwj chim ntawm lub hom thiab ua tus neeg sawv cev ntawm kev lag luam teeb, thiab qhia rau cov neeg tuaj saib "lub tswv yim kab lis kev cai dab tsi lub hom yog sawv cev".