Tare da saurin bunƙasa tattalin arziƙi da ci gaba da haɓaka wayar da kan masu amfani da alamar, alama ba ta zama ƙwararriyar lokaci ba a cikin masana'antar tsara talla.Ya zama kalma sau da yawa a kowane fanni na rayuwa.Amma menene alamar da kuma yadda ake gina alamar, yawancin kamfanonin fitilu ba su iya samun hanya.Suna, fitarwa, ƙungiya da aminci ana ɗaukar su azaman dukiya guda biyar na alamar, waɗanda ke wakiltar tsarin tsarin daga karce kuma a hankali suna ƙarfafawa.Shugaban kasuwa na masana'antar ƙofar Liwei ya yi imanin cewa kamfanonin fitilu za su iya cimma alama ta fuskoki shida masu zuwa.

Na farko, yi samfurori masu kyau

Kayayyakin sune tushen ginin alama.Idan kamfanonin fitilun ba su da fitilu masu kyau don samar da kasuwa, ginin alama ba zai yiwu ba.Bugu da ƙari ga ƙaƙƙarfan tabbacin inganci, samfurori masu kyau kuma suna da manyan buƙatu a cikin hoto, suna, ra'ayin samfur, marufi da nunin samfur.Kayayyakin sune mabuɗin mahimmanci don jawo hankalin masu amfani da siyayya.

Na biyu, nemo madaidaicin matsayi

Matsayi shine mabuɗin ginin alama.Ba tare da daidaitaccen matsayi na alama ba, hoton alamar za a iya ɓata kawai kuma ci gaban alamar ya rikice.Don haka, ga kamfanonin fitilun da ke ƙirƙirar samfuran, dole ne su bayyana a sarari kuma daidai daidaitattun samfuran nasu.Matsayi yana buƙatar ɗaukar dabarun bambancewa, wanda za'a iya bambanta shi da sauran samfuran.A lokaci guda, ya kamata a haɗa matsayi tare da halayen samfurin.

Na uku, kafa hoto

Hoto shine tushen ginin alama.Hanyar da aka saba don gina hoton kamfani shine shigo da tsarin VI ko CI.Idan babu cikakken tsarin VI ko CI, ƙirar ƙirar masana'antar fitila ba ta yiwuwa;Idan kamfanonin fitilun suna son ƙirƙirar alama, dole ne su bar wata alama ta musamman kuma ta bambanta a idanun masu amfani, kamar su salon, ladabi, dukiya da sauransu;Ginin hoton ƙirar ya kamata ya karya ta hanyar saiti na tunani kuma bincika ƙimar alamar bisa ga buƙatun kasuwa da ilimin halayyar mabukaci, don burge masu amfani da hoto mai kyau.

Na hudu, ƙarfafa gudanarwa

Gudanarwa ba kawai garantin ginin alama ba ne, har ma da ginshiƙan gasa na kamfanoni don ƙirƙirar samfuran.Gudanarwa shine mafi ƙarfi kuma babban ƙarfin haɓakar masana'antu.Ba wai kawai tushen ikon tallafawa fa'idodin gasa na dogon lokaci na masana'antu ba, har ma da dabarun dabarun sanya masana'antu na musamman da kawo fa'ida ga kamfanoni, ta yadda za a inganta saurin ci gaban masana'antu.Ba tare da ainihin gasa ba, alamar ta rasa rai;Sai kawai tare da goyan bayan babban gasa na iya samun ci gaba har abada.

Na biyar, inganta tashoshi

Dole ne a rarraba samfuran zuwa tashar tallace-tallace ta hanyoyin tallace-tallace daban-daban kafin su iya isa ga masu amfani.Ba tare da tashar sauti ba, ba za a iya samun alamar ba.Sabili da haka, tashar ta zama mafi mahimmanci a cikin ci gaban alamar.

Na shida, sadarwa mai inganci

Sadarwar alama tana buƙatar zama mai tsari, daidaitacce kuma mai ci gaba.Yana da a hankali da tara tsari.Idan kun damu da nasara, yana da wuya a gina alama;Sadarwar kimiyya ce kawai za ta iya ba da fikafikan alama don tashi.

Ga kamfanonin fitulun da ke shirin ƙirƙirar samfuran, yakamata a sami dabarun sadarwa daban-daban a matakai daban-daban.

1. A cikin matakin farawa na alama, babban aikin shine inganta wayar da kan jama'a da kuma gaya wa masu amfani "wane ni?Wane amfani nake da shi?”a cikin wannan mataki, ana amfani da roko na aiki - Global Brand Network - ana amfani da shi don kafa nau'in nau'i;

2. A lokacin lokacin girma na alamar, babban aikin shine inganta tasirin alamar, musamman ma suna, gaya wa masu sauraro "menene nake sha'awar?"da kuma cin nasarar fahimtar tunanin da fifikon masu amfani tare da buƙatun fahimta;

3. A lokacin lokacin balaga, babban aikin shine don ƙarfafa tasirin alamar kuma ya zama wakilin masana'antar fitilu, kuma ya gaya wa masu sauraro "abin da ra'ayin al'adu da alamar ke wakilta".